SERVICES: Brand Identity System, Marketing Collateral, Merchandise Design
(In collaboration with The Way core team consisting of two priests and seven young adults)
The Way’s visual identity blends tradition and modernity to reflect growth, guidance, and faith. Designed to engage young adults and inspire donor support, the brand helped recruit 56 participants and raise over $12K for ministry efforts. Collaborative input from priests and young adults shaped a look and feel that speaks to both heart and mission.